Post by account_disabled on Jan 4, 2024 9:54:32 GMT 1
Then I would write that piece of content and would post it on social media. That’s it. And the truth is that this is what content writing looks like for many marketers. Unless you create viral content that’s hardly ever enough. Unless you write for a big media publisher, or you are a well-established name in your industry or niche, the above actions won’t get you far.
Because you will never get an ongoingEmail List organic traffic source, as you can’t rank your content in Google. And thus, your content has little to no value. Now enter the T-shaped (content) marketer. When I write a piece of content now, I do research but also keyword research, too. Usually, I often spy on our competitors as well. When I’m done with the writing part, I do an on-page SEO. I also make the thumbnail and the OG. It’s nothing fancy, really, but it’s good for what it is. Furthermore, when I want to distribute the post, I go beyond social media and communities.
I also do email marketing (newsletter and outreach), and until recently, we were also broadcasting our blog posts via chatbot. And then comes the off-page SEO which is as important as the writing per se, if not more important. A few weeks after the post will go live, I will also have to have a look at our Analytics and Ahrefs to see what worked and what didn’t. At the time same time, we know that most articles aren’t going to rank by themselves. So this is where link-building comes into the picture. And since we do white hat SEO, it takes time. Also, keep in mind that many of our posts are part of our inbound marketing strategy. I shouldn’t just “bring people to our blog”.
Because you will never get an ongoingEmail List organic traffic source, as you can’t rank your content in Google. And thus, your content has little to no value. Now enter the T-shaped (content) marketer. When I write a piece of content now, I do research but also keyword research, too. Usually, I often spy on our competitors as well. When I’m done with the writing part, I do an on-page SEO. I also make the thumbnail and the OG. It’s nothing fancy, really, but it’s good for what it is. Furthermore, when I want to distribute the post, I go beyond social media and communities.
I also do email marketing (newsletter and outreach), and until recently, we were also broadcasting our blog posts via chatbot. And then comes the off-page SEO which is as important as the writing per se, if not more important. A few weeks after the post will go live, I will also have to have a look at our Analytics and Ahrefs to see what worked and what didn’t. At the time same time, we know that most articles aren’t going to rank by themselves. So this is where link-building comes into the picture. And since we do white hat SEO, it takes time. Also, keep in mind that many of our posts are part of our inbound marketing strategy. I shouldn’t just “bring people to our blog”.