Post by account_disabled on Jan 6, 2024 10:14:40 GMT 1
That Will Increase Your Salary ArticlesDigital Marketing Written by Ekaterina Walter The digital space is exciting. It allows you to reach consumers at scale. It brings you closer to your customers on the channel of their choice. It allows you to personalize your message and your service. It gives you the ability to tell your stories in fun formats and in new ways. And it's becoming even more exciting as artificial intelligence comes into its own to offer new ways to automate activities and personalize content. This rapidly advancing technology can be leveraged by marketers across sectors to drive campaign performance and boost revenue (more on this later...)
Many executives are shifting their focus – and budgets – from traditional to digital marketing. WhatsApp Number For all these reasons (and many more), this space now draws the attention of professionals across many areas of interest: marketing, research, paid media, branding, customer care, sales, recruiting, etc. Independent of your focus, if you are a professional looking to succeed in this space, there are a variety of skills you’ll need to accelerate your career and, with it, your salary. Let’s look at some of them: 1. Analytics and Insights Whatever role you perform, always remember to measure the impact. Measurement and optimization are a must when it comes to any digital role - especially when it comes to conversion rate optimization or CRO. However, go beyond just vanity metrics.
Really study the art of extracting insights from data. One of the roles that continues to be in high demand is that of the Data Scientist, someone who can turn big data into true business insights. Strive to acquire analytical skills in your current role. Learn about any tools to help you automate some of the analytical tasks. Talk to people who know the field deeply. Or go one step further and take on a role that solely focuses on business intelligence. No matter what you do after that, you will be in high demand because of your knowledge of turning data into insights. 2. Community Management If you think community management is something a random intern should do, think again. Best-in-class brands don’t hire interns to manage their communities and for a good reason.