Post by account_disabled on Jan 25, 2024 5:59:55 GMT 1
Defining the brand architecture is one of the most important steps in the brand creation process. This provides the basis for an organized and intuitive strategy, while also delivering added value to the consumer. Along with this, a properly chosen and well-built structure ensures that each brand retains its unique identity. So, architecture development is based on the following stages: research, choice of strategy and its implementation:
The research stage involves a deep understanding Buy Bulk SMS Service of the target audience, their associations with the brand and determining the level of loyalty. This information allows you to analyze existing proposals and structure them correctly. At the strategy development stage , you should decide how closely you want to connect the sub-brands with the main brand? Should other brands be cross-referenced and advertised together, or should they remain independent?
Make sure that each alternative is evaluated based on predefined criteria. At the same time, set realistic budgets and think about the proper allocation of resources. The finished strategy contains the following information: an overview of the strategic role of each brand, a description of the scope of each brand (offers, geography, customers), the relationship between the sub-brand and the main brand.
The research stage involves a deep understanding Buy Bulk SMS Service of the target audience, their associations with the brand and determining the level of loyalty. This information allows you to analyze existing proposals and structure them correctly. At the strategy development stage , you should decide how closely you want to connect the sub-brands with the main brand? Should other brands be cross-referenced and advertised together, or should they remain independent?
Make sure that each alternative is evaluated based on predefined criteria. At the same time, set realistic budgets and think about the proper allocation of resources. The finished strategy contains the following information: an overview of the strategic role of each brand, a description of the scope of each brand (offers, geography, customers), the relationship between the sub-brand and the main brand.