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What Is B2B Data Enrichment, and Why Do You Need It? Calendar Icon Published: Mar 28, 2023 Clock Icon 6 min. read Matthew Gibbons Matthew Gibbons Verified badge Lead Data & Tech Writer Chevron Down Icon Data is the key to success for any company, particularly a business-to-business (B2B) company like yours. There are all kinds of data you can utilize across your business, but one of the most important types is customer data, which can help you learn more about your audience and improve your marketing. The question is, what do you do if you’re struggling to obtain enough — or accurate enough — customer data? The answer is, you use B2B data enrichment.
Data enrichment is a great way to improve the quality of Chinese Australia Phone Number List your data. But what exactly is it, and how can it help you? Keep reading to find out the answer to that question. Then subscribe to Revenue Weekly, our email newsletter, for more digital marketing tips from the experts! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) What is B2B data enrichment? B2B data enrichment is the process of using third-party customer data to flesh out your first-party data.
By combining the two sets of data, you can make your overall profiles more accurate. What kinds of data can you obtain with B2B lead enrichment? There are a handful of third-party data types you can gather for your B2B data enrichment. Some of those types include: Demographic data: Demographic data gives you info on your audience’s physical and sociological traits like age, gender, and occupation. Geographic data: audience’s location, showing you where they live, as well as whether they’re concentrated in one area or spread out. Behavioral data: Behavioral data tells you how your audience behaves online, letting you find out how they interact with your industry and what their buyer intent is.
Data enrichment is a great way to improve the quality of Chinese Australia Phone Number List your data. But what exactly is it, and how can it help you? Keep reading to find out the answer to that question. Then subscribe to Revenue Weekly, our email newsletter, for more digital marketing tips from the experts! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) What is B2B data enrichment? B2B data enrichment is the process of using third-party customer data to flesh out your first-party data.
By combining the two sets of data, you can make your overall profiles more accurate. What kinds of data can you obtain with B2B lead enrichment? There are a handful of third-party data types you can gather for your B2B data enrichment. Some of those types include: Demographic data: Demographic data gives you info on your audience’s physical and sociological traits like age, gender, and occupation. Geographic data: audience’s location, showing you where they live, as well as whether they’re concentrated in one area or spread out. Behavioral data: Behavioral data tells you how your audience behaves online, letting you find out how they interact with your industry and what their buyer intent is.